About the project

Objectives

The objectives was to redesign the old website with a completely new and fresh branding, retaining it's structure - news, tournament results, club finder, documents library and about section.

Process

The whole process started with creating a new design system based on updated logo. As of a basis point a lot of inspiration has been taken from existing sport marketing materials and has been adjusted to project's needs.

I took an Atomic design approach, starting from colour , typography and icons as a molecules, then to a bigger components: organisms, templates and lastly pages.

By having the old design as an outline, I started re-creating the elements of old website with a new branding and more modern look. Iteration after iteration making the design simpler and more compact by applying Mobile-first design, the complete system was ready. It was applied to both website and to a mobile application, so whole experience felt consistent and recogniseable.

Outcome

The leadership of Karate New Zealand was delighted with the outcome. The product was approved with minimal modifications, showcasing my ability to deliver precisely what they had envisioned and desired.