LiTRO - Startup specialising on simple, fast, and efficient car maintenance services on request, currently operates in Kazakhstan and Uzbekistan.
1 min read
ROLE
PRODUCT DESIGN
B2C, Automotive
About the project
Deliverables
Complete suite of IT solutions for the business:
functional website
iOS and Android mobile application for users
iOS and Android mobile application for drivers to accept and manage orders
Admin panel and CMS with various access levels for all departments - sales, dispatch service, finance, stakeholders and phone customer support
Sophisticated backend infrastructure with backups, several server locations for uptime and speed, requests buffer and security measures on all levels - from developers database access to external DDos attacks
Process
UI UX and Product Management from inception to the thriving business.
Close relationships with stakeholders and front employees to collect requirements, improvement opportunities, and alignment with the company's strategy.
Constant communication with users to understand their pain points through feedback mechanism - call center or in-app feedback
Sales funnel research using mobile app usage analytics and website usage analytics - clicks, time spend, usage stoppage, success or failure operations
Extensive user research using UsabilityHub (Lyssna) and UserCrowd on newly developer featured - navigation tests, 5 second test, comprehension test
Continuous iteration process of all aspects of project from mobile app, website and Admin panel to the marketing materials.
Results
LiTRO is currently active in more than 40 cities, boasting a user base of 200,000 monthly paying customers and successfully achieved profitability.
The company is now setting its sights on international expansion.
